Website Name: Electronic Shuffle
Effective Date: 01 July 2026
Last Updated: 25 July 2026
Data Controller: Electronic Shuffle Team (“we”, “us”, or “our”)
1. Introduction.
Welcome to Electronic Shuffle. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit our website, read our content, subscribe to our newsletter, post comments, or interact with us in any way. This policy is compliant with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are (Data Controller)
For the purposes of applicable data protection law, Electronic Shuffle acts as the “Data Controller” of your personal information. This means we determine the purposes and means of processing your personal data.
Data Controller Contact Details:
Website: electronicshuffle.com
Email: Through our contact form
3. The Personal Data We Collect
Personal data means any information relating to an identified or identifiable natural person. We may collect, use, store, and transfer different kinds of personal data about you, categorized as follows:
Identity & Contact Data: Name, username, display name, and email address when you subscribe to our newsletter, leave comments, or contact us.
Technical & Device Data: Internet Protocol (IP) address, browser type and version, time zone setting, location data, browser plug-in types, operating system, and hardware platform.
Usage Data: Information about how you interact with our blog, including pages viewed, time spent on pages, referral source, link clicks, and navigation paths.
User Content Data: Comments, feedback, form submissions, or opinions you voluntarily publish on our blog posts or submit via contact forms. Marketing & Communications Data: Your preferences in receiving email updates, newsletters, and marketing communications from us.
4. How We Collect Your Personal Data
We use different methods to collect data from and about you, including:
Direct Interactions: You give us your Identity and Contact Data by filling in forms on our blog, subscribing to our email newsletter, leaving comments on posts, or corresponding with us by email.
Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical and Usage Data through cookies, server logs, and web analytics tools.
Third Parties: We may receive analytical data from analytics providers such as Google Analytics or Plausible Analytics, and security/anti-spam screening services (e.g., Akismet or Cloudflare).
5. Lawful Bases for Processing Data
Under the UK GDPR, we must have a valid legal reason (a “lawful basis”) to collect and use your personal data. We process your information under the following legal grounds depending on how you interact with Electronic Shuffle:
Newsletter Subscriptions
Data Processed: Identity Data, Contact Details, Marketing Preferences.
Lawful Basis: Consent. You voluntarily provide your email address and give explicit consent to receive blog updates, articles, and news. You can withdraw your consent and unsubscribe at any time using the link at the bottom of any email.
Blog Comments
Data Processed: Identity Data, Contact Details, Technical Data, User Content.
Lawful Basis: Legitimate Interests. It is in our legitimate interest to foster community discussion on our posts while keeping our site secure and preventing spam or malicious software.
Responding to Enquiries
Data Processed: Identity Data, Contact Details, Communication Data.
Lawful Basis: Legitimate Interests. It is in our legitimate interest to process your information so we can answer your queries, offer reader support, and manage our correspondence effectively.
Website Analytics
Data Processed: Technical Data, Usage Data.
Lawful Basis: Consent or Legitimate Interests. Where non-essential analytics cookies are used, processing is based on your consent granted via our cookie banner. Where privacy-friendly, anonymized analytics are used, processing relies on our legitimate interest to analyze site traffic and improve reader experience.
Security & Site Maintenance
Data Processed: Technical Data (e.g., IP addresses, device information).
Lawful Basis: Legitimate Interests. We rely on our legitimate interest in maintaining network and information security, protecting our website against cyberattacks, spam, and fraud, and ensuring reliable performance for all readers.
6. Cookies and Tracking Technologies
Electronic Shuffle uses cookies and similar tracking technologies to store and retrieve information about your visit. Cookies are small text files placed on your computer or mobile device.
Essential Cookies: Necessary for technical operation, page navigation, security, and storing your consent preferences.
Analytics Cookies: Help us understand how visitors engage with our blog by collecting aggregate and anonymous usage statistics.
Functional Cookies: Remember your preferences (e.g., dark mode toggle or remembered comment details).
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse essential cookies, some parts of this website may become inaccessible or fail to function properly.
7. Data Sharing & Third-Party Services
We do not sell, rent, or trade your personal data to third parties. However, we may share your information with trusted third-party service providers who assist us in operating our blog:
Web Hosting Providers: Servers hosting our website files and database.
Email Marketing Platforms: Services used to manage our subscriber lists and deliver newsletters (e.g., Mailchimp, ConvertKit, or Substack).
Anti-Spam & Security Services: Automated services to detect spam comments and protect against malicious cyber traffic (e.g., Akismet, Cloudflare).
Analytics Providers: Services measuring website traffic and user engagement (e.g., Google Analytics).
Legal Obligations: We may disclose data if required by law, regulation, court order, or governmental authority.
8. International Data Transfers
Some of our third-party service providers (such as hosting or email providers) may be located outside the United Kingdom. Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:
Transferring data to countries deemed to provide an adequate level of protection for personal data by the UK Government.
Using standard contractual clauses (SCCs) or the UK International Data Transfer Agreement (IDTA) approved by the UK Information Commissioner’s Office (ICO).
9. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes for which it was collected, including satisfying any legal, administrative, or accounting requirements.
Newsletter Data: Retained until you withdraw consent or click “Unsubscribe”.
Blog Comments: Retained indefinitely alongside the published blog post unless you request removal.
Contact Enquiries: Retained for up to 12 months following resolution of your request.
Server Logs & Analytics Data: Automatically deleted or anonymized after 12 to 26 months.
10. Your Data Protection Rights Under UK GDPR
Under the UK GDPR, you possess specific legal rights regarding your personal data:
Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
Right to Restrict Processing: Request that we limit the processing of your data under certain circumstances.
Right to Data Portability: Request transfer of your data to you or a third party in a structured, machine-readable format.
Right to Object: Object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Withdraw consent at any time where consent was the legal basis for processing.
If you wish to exercise any of these rights, please get in touch with us at electronicshuffleradio@gmail.com. We respond to all valid requests within one calendar month and do not charge a fee unless your request is clearly unfounded, repetitive, or excessive.
11. Third-Party Links
Electronic Shuffle may contain links to external websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.
12. Children’s Privacy
Electronic Shuffle is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you are a parent or legal guardian and believe your child has provided us with personal information, please contact us immediately so we can promptly delete such data.
13. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, or legal obligations. Any updates will be published on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.
14. How to Contact Us & Complaints
If you have questions, concerns, or wish to exercise your data protection rights, please contact our privacy representative:
Email: Through our contact form.
You also have the right to lodge a complaint at any time with the UK data protection authority, the Information Commissioner’s Office (ICO):
Information Commissioner’s Office (ICO): Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom. Helpline: 0303 123 1113. Website: https://ico.org.uk